They always say time changes things, but you actually have to change them yourself.
This statement could not be truer for us. Time, market forces, and growth had pushed the company’s boundaries and our brand did not reflect our evolution anymore. It was time for a change.
In the process of bringing change to our brand, however, one thing has always been very important to us. Our new brand needed to be clearer in order to provide renewed commitment to our clients and partners. We are confident we have achieved this.
we worked very hard
This is what it took for us to see this project through. We are thankful for everything and everyone that fueled us throughout this project.Meetings/Brainstorm sessions
Work Weeks
Bags of Chips
Coffees
our core strengths
The starting point for the rebrand was to look within and identify our added value in the marketplace. We firmly believe that our identity is a natural differentiator that makes us standout in the international insurance industry.true expertise
a-rated insurance
a henner company
streamlined product lines
We noticed that a clearer division between our product lines needed to be made. Three business pillars have been defined, making it easier than ever to know exactly what products we offer.
International Property & CasualtyLive abroad, stay in your comfort zone
- XN Global Moving Insurance
- XN Global Personal Insurance
- XN Global Property Management Insurance
- XN Temporary Housing Insurance
- XN Tenants Insurance for Property Managers
International HealthYour passport to peace of mind
- XN Global Mobility Program
- XN Expat PLUS Program
- XN Business Travel Insurance
- XN Global Preferred Care
- XN Custom Program
International high net worthTop-rated coverage for high value assets
- XN High Value Homeowners Insurance
- XN High Value Condo Insurance
- XN High Value Tenants Insurance
- XN Course of Construction Insurance
- XN Personal Umbrella Liability Insurance
Brand new marketing material
Getting a clearer understanding of our brand core and identity enabled us to create brand new material that is modern and up to date. We really love our new look!
our new logo
The logo is always a major cornerstone for a brand. We believed our logo did not accurately represent our identity. We decided it was time for our logo to evolve. You will find out the reasons behind the change below.Old Logo
- The letters XN (standing for eXpatriate Network) connected with the ark gave the idea that our solutions are comprehensive and all-encompassing. In addition, it followed the ark of the globe, which symbolized the worldwide reach of our insurance products.
- The descriptor "Financial" was introduced in the logo because the original idea was to offer expatriates a complete solution, which included Financial services.
- "A Henner Group Company" was added in 2011, following the acquisition of XN by the Henner Group.
New Logo
- The letters XN connected by the ark were the principal drivers for our brand equity. We made sure to keep these essential elements.
- We felt that the "Financial" descriptor did not accurately represent our identity. Worldwide Insurance is a much better fit.
- The XN logo has been modernized and is drawn with a single stroke. It denotes the company’s flexibility and adaptability. The single stroke also resembles a signature which is appropriate since our products and services are unique in the international insurance marketplace.
a new complexion for xn
Primary Colors
Blue has always been a key part of our identity. It is a color of trust, honesty, and loyalty. It exhibits inner security and confidence, attributes that are essential in the insurance industry. Black can be used for printed material (fax).
- Pantone 287 U
- C: 100 M: 85 Y: 17 K: 2
- 00338E
- R: 0 G: 51 B: 142
- White
- C: 0 M: 0 Y: 0 K: 0
- FFFFFF
- R: 255 G: 255 B: 255
Accent and Background Colors
We wanted to introduce a bit of flare in our new brand complexion. That is why we decided to add some yellow with parsimony. Yellow is a symbol of hope, happiness, cheerfulness and fun. It is also a “creative” color, the color of new ideas, helping us to find new ways of doing things. It’s exactly what we’re trying to achieve.
Mostly used for background textures, Light Grey represents stability and creates a sense of calm and composure, as well as relief from a chaotic world. It is a color of maturity and responsibility.
- Pantone 109 U
- C: 0 M: 22 Y: 100 K: 0
- FFC600
- R: 255 G: 199 B: 0
- Pantone Cool Grey 2 U
- C: 4 M: 3 Y: 6 K: 9
- CACAC8
- R: 202 G: 202 B: 200
Secondary Colors
Other colors exist to make layouts more vibrant and easy to read. They can be used mostly for sub-headers, graphs and secondary items. Transparency (%) can be used for a wider variety of colors.
- Pantone 279 U
- C: 67 M: 29 Y: 0 K: 0
- 5B8EDB
- R: 91 G: 142 B: 219
- Pantone 429 U
- C: 38 M: 22 Y: 22 K: 4
- 91999F
- R: 145 G: 153 B: 159
We've gone social!
We believe in quality over quantity. That is why we’re investing a lot of time and energy in a single social media outlet: LinkedIn. Go check out our new page and connect with us!
follow us
We want to take this opportunity to thank our clients and partners that have enabled us to serve the international insurance industry for over 15 years. Your support inspires us to keep refining and bettering our brand, products, and services.
If you would like to receive some of our new marketing material, we’d love to show you the result of our hard work.